As President and CEO of Wholesome Wave Foundation, he catalyzes fundamental change in the nation’s food system. Wholesome Wave’s signature “Nourishing Neighborhoods” Double Value Coupon Program doubles the value of food stamp dollars when spent at farmers’ markets thus strengthening viable farm-to-community partnerships. Wholesome Wave programs are currently underway in 12 states, the District of Columbia and in more than 60 markets. He published Sustainably Delicious: Making the World a Better Place, One Recipe at a Time in 2010.